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what's the point?

say it with meaning
or don't BOTHER sayING it at all

the point

Content is everything. #BeOnPoint

You've got a great thing going, but you have to back it up with content, content and more content. Moreover, that same content has to demonstrate how awesome you are without really telling people how awesome you are.

Keep in mind that your competition is trying to do the same thing, initiating an epic race of differentiation. But whether you want to be the turtle or the hare, you need high-quality content that ensures your voice is not only heard, but understood by the people who matter to you most. It's a balancing act that requires a well thought out approach, talented writers, and an agile delivery and engagement system for you to become the leader of the pack.

the role: content strategist

​You need content for every marketing endeavor and it's not so easy to create. We help you figure out what to write, why you should write and how to deploy it.  From writing it ourselves to curating and recycling existing content to persuading your subject matter experts into becoming notable authors, we'll devise a content strategy to support your revenue goals and corral the resources to get it done.

the plan: content strategy

First you need a full scale content strategy that is scalable given your resources and business objectives. By the time we're done, you'll be armed with a executable game plan that meets your revenue goals and thought leadership objectives.

  • full scale content audit: Kaye Media will help you not only determine what you have, but also if it's good enough to drive a conversion or peak interest.
 
  • content roadmap: All content should have a purpose. Kaye Media will help map each content piece to your buying cycle, sales cycle, and overall communication stream.
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  • resourcing: You have a ton of internal experts who don't have a lot of extra time. Kaye Media will rally the troops, extract intel and develop meaningful content in the appropriate voice.  And if you're an army of one, we'll get you suited up like the Dark Knight. 

the deliverable: content library

Get high quality content that will maximize your thought leadership, demand generation and SEO opportunities. Because that's the point!

  • ARTICLES
  • WHITEPAPERS
  • CASE STUDIES
  • COLLATERAL
  • VIDEO
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thought leadership articles and blogs
Extend your brand voice in trade publications and important news sites in your industry. Chose your subject matter experts and we'll ghost write articles on your behalf, edit content or come up with original ideas that the publications will be dying to publish. 
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whitepapers
Get your thoughts down on paper by creating long-form content that drives your value  proposition home. Customers love to consume information to ensure they are properly identifying a problem and validating their decision. This is your chance to help them out by creating meaningful content that drives prospects down the pipeline.

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research reports
​Data became very popular when Star Trek: Next Generation debuted, but the premise behind his name is very real. Facts based on verifiable evidence is a very convincing tool to help people understand behaviors and predict outcomes - which is a very smart way of saying that data is the best fortune telling tool we have to date. Get on the bus and turn all that data you are collecting into marketing genius.

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how-to guides
How-to guides or books answer the primordial question - How do I do that? If you can  give step-by-step instructions and relate it to your business at the same time, you have a bestseller waiting to happen. Well, you'll probably give it away for free, but you know what we mean.
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case studies 
Potential customers love to hear about the challenges facing other companies and how they achieved success with your brand. It's called proof of concept. Whether these stories are branded, unbranded, testimonial based or somewhere in between, Kaye Media will deliver your value proposition through your customer's story.
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data sheets
Sell sheets, overviews, data sheets. Whatever you call them, sales people love them. It's where you get to list your primary benefits and a few features and functionality. It's the nitty gritty that requires smart details mixed with a dash of marketing copy to make it readable, useful and appealing to your sales people and prospects.

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checklists
​Quick, meaningful copy makes for a light read and checklists fit the bill. It's the abridged version of a how-to-guide that people love. Maybe it's our obsession with lists and getting things done, but give the people what they want and create a slew of helpful checklists that they can print off and tack to their corkboards.

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email, landing pages and web copy
​The email, landing page and website are the marketing trifecta. All have to work in sync to drive customers to your front door (literally and figuratively).
  • ​Standalone, third-party, newsletters or nurturing emails must all have a purpose and drive an action.
  • Landing pages are meant to convert so you can build your database and find the right customers.
  • Web copy should reflect your brand, convert visitors and work to build your database so you can continue the remarketing cycle via email and other media.

Film & Video Services

​Film and video is an awesome tool to tell your story in a unique way that will attract new customers, woo your existing clients, recruit top talent and share your expertise. We have combined our marketing expertise with Fades 2 Black Media Group, a top film and video production company, to create awe-inspiring experiences that will move your audience to action. Now you can easily create a video content library that rivals the Maester's haven in the Citadel.
explainer video and demos
news and product announcements
Show everyone how awesome you are. Using video to tell your story is just one way you want to can  turn prospects into happy zombified customers.
When you've got news, power your words with fantastic visuals that cut through  noisy distractions. It's your time to shine bright like a diamond. ​

best practices and how-to video
success stories
​You're the expert right? Well, don't keep all those smarts to yourself. Show the world just how valuable your are and why they should sign on the dotted line.
Word gets around fast so make your customers the star of your show by having them sing your praises on camera. For those that may be camera shy, their voiceover will work wonders.

recruitment and retention
employee and client training
​Find the best talent by showcasing your company culture and your best work. Plus, it can keep current employees psyched about where they work, especially if they are featured in it.
​Keep those creative juices flowing by using video to spice up your traditional training materials and fire up your audience. We may even be able to revive Candid Camera!

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We're Sociable People!
Kaye Media Partners is a strategic marketing practice that helps industrious, high-growth companies and startups drive the demand they need to grow. From strategic planning to marketing automation to  high impact digital content, Kaye Media remains laser focused on your goals and customers so you can build strong and lasting relationships with the people that matter most. 
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  • Home
  • SOLUTIONS
    • Philosophy
    • For Startups
    • For SMBs
    • For Enterprises
  • Services
    • Content
    • Marketing
    • Distribution
  • Clients
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