Human Resources
How to Set Salaries. Determining what to pay your employees doesn't have to feel like a calculus test. Follow these tips for setting fair and equitable rates that won't break the bank.
Read this How-To-Guide from Entreprenuer Magazine.
Best Practices in Talent Management. Talent management requires strategic thinking and it touches every organization: how to find talented employees, how to retain them and how to use their unique abilities to build a successful business.
Read this White Paper from Workforce Management.
Management
Negotiation. How To Use the Six Laws of Persuasion during a Negotiation.
Read the white paper by Global Knowledge.
Management Issues for Small Businesses. Learn to examine the marketplace environment and create employment and profit opportunities that provide growth and financial viability to your business through effective management.
Read the report by The Small Business Assocation
Marketing
Viral Marketing. Viral marketing can deliver positive ROI when properly executed. Learn the advantages and disadvantages of adding viral to your marketing mix through real-world examples of viral marketing campaigns.
Read the white paper by MindComet.
Seize the Occasion! The Seven-Segment System for Online Marketing. Internet marketing has been a shot in the demographic darkness. Effective e-tailing must target not just users, but usage; a methodology called "occasionalization."
Read the study by the American Marketing Association
Sales
Shortening the Sales Cycle. Rapid online communications such as Web seminars and rich media presentations are now being recognized as important sales tools that can help product representatives efficiently and affordably connect with prospective buyers..
Read the white paper by Adobe Systems.
Customers' Benefits Inside the Retail Store with RFID Technology. Authors Freddy Brofman and Luis Kluwe Aguiar provide a summary of the privacy issues raised against deploying the technology in the retail environment, suggesting that adopting the technology can create a win-win situation without gathering customers’ information. (10/06)
Read the white paper by RFID Journal.
Small Business
A Tale of Two Opportunities. If you're considering buying a franchise or business opportunity, here's what you need to know before making your decision.
Read this Article from Entreprenuer Magazine.
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