The problem Groundwork solves

You know something needs to change. You're just not sure what to fix first.

​​Maybe your marketing isn't producing.
Maybe you're facing a decision that could define your next phase.
Maybe your board isn't built for where you're going.

​You don't need a year-long engagement to get moving. You need a clear read on what's actually happening and what to do about it.
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Groundwork is where we start. It's built to give you real answers fast, whether or not you ever work with us again.

What is Groundwork?

​A focused working engagement, not a sales call.

We go deep on your situation in a structured working session, then follow up with a written plan you can act on. You bring the real problem. We bring 25 years of building marketing organizations, advising founders, and governing at the board level.
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How it works:

• A pre-session intake so we walk in already understanding your business
• A focused working session (half or full day, depending on scope)
• A written plan: what's working, what's holding you back, and the priorities that matter most

You get a plan you can act on,
​with or without us.

​A  clear read on what's working and what's breaking, priorities, and an honest assessment of what you can handle in-house and where you'd benefit from help.

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Groundwork: Growth

A sharp outside read on the critical decisions in front of you.

​You're facing a call that shapes your next phase. A launch, a pivot, a hire, a market move. Bring the decision. We bring the judgment that comes from advising founders through the same crossroads.

You get:

• A pre-session intake so we walk in ready
• A focused working session with you and key stakeholders
• A written recommendation with the decision, the tradeoffs, and the path we'd take

Best for: Founders and CEOs who need clarity fast before committing resources

​$5,000*
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Groundwork: Marketing

Find out where your marketing is breaking, and what to fix first.

Your marketing isn't producing, and you need to know why. We look at your positioning, funnel, team, and systems, then tell you the truth about what's working, what's broken, and what hasn't been built.

​You get:

• A pre-session review of your marketing, funnel, and metrics
• A focused working session with you and key stakeholders
• A written plan with prioritized fixes and the sequence to tackle them

​Best for: Founders and leaders whose marketing isn't keeping up with the business

​$7,500*

Groundwork: Board

​Find out whether your board is built for where you're going and how to better enable it.

The board that got you here may not be ready for the next stage. We assess your governance, composition, and structure, then show you what to build before the gaps become a constraint.

​You get:

• A pre-session review of your board structure and governance materials
• A focused working session with you and key stakeholders
• A written readiness plan with gaps, priorities, and next steps

Best for: Series A/B companies and funded nonprofits professionalizing their boards

​$10,000*

*Fees may change based on scope. Your Groundwork fee applies toward your first month of a minimum three-month engagement.

Wherever you're stuck,
​Groundwork meets you there.

Groundwork stands on its own. Some people take the plan and run with it. When you want help executing, the path is clear, and we already know your business.

Marketing
Your marketing isn't producing and you need to know where it's breaking. When you're ready to fix it, we build it as your Fractional CMO.

Growth
You're facing a decision (a launch, a pivot, a hire, a market move) that needs a sharp outside read before you commit. When you're ready to move, we guide it as your Growth Advisor.

Board & Governance
Your board or governance isn't ready for the next stage and you want to know what to build. When you're ready to strengthen it, we advise as your Board Advisor.

Book Groundwork

Let's hop on a call to discuss how you can get started.