Groundwork
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Whether you need someone to build your marketing function, guide a critical decision, or strengthen your board, it starts the same way: with Groundwork.
Groundwork is a focused engagement to figure out where you are and where to focus next. You don't have to commit to a year to get value. Groundwork is where we start. We assess what's working, what's broken, and what hasn't been built yet, then give you a clear set of priorities you can act on. You leave with a plan, with or without us. If you want help executing it, we already know your business, so the work starts warm.
What you get:
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Then Choose Your Path
Once we've done the Groundwork, we can determine the best path for your organization.
Marketing leadership that builds the systems and stays until they work.
Growth-stage companies need someone who embeds with their team, builds the infrastructure, and stays until everything runs without heroics.
What we help build:
Who this is for:
Growth-stage companies need someone who embeds with their team, builds the infrastructure, and stays until everything runs without heroics.
What we help build:
- Strategy + Systems: Clarify direction and build scalable frameworks, including GTM strategy, demand architecture, and operating systems. You get clarity, prioritization, and a growth roadmap.
- Execution + Enablement: Turn strategy into results through campaign execution, team design, workflow, and tech stack decisions. You get efficiency, performance, and accountability.
- Leadership + Alignment: Strengthen teams for the long term through coaching, cross-functional collaboration, and change management. You get cohesion, confidence, and continuity.
Who this is for:
- Startups building a marketing function for the first time need someone who knows how to do it right from day one
- SMBs scaling fast that need marketing leadership that keeps up without constant firefighting
Strategic counsel for the decisions that define your next phase.
Sometimes you need someone sharp in the room when the big decisions are on the table. We advise, you decide, and you move forward with clarity.
What we advise on:
Who this is for:
Founders, CEOs, and marketing leaders with goals they need to hit
Sometimes you need someone sharp in the room when the big decisions are on the table. We advise, you decide, and you move forward with clarity.
What we advise on:
- Business growth and acceleration at key inflection points
- Marketing strategy and positioning
- Team structure, hiring priorities, and capability gaps
- High-stakes launches, pivots, or repositioning
- Build vs. buy decisions for marketing and growth investments
Who this is for:
Founders, CEOs, and marketing leaders with goals they need to hit
Professionalize your board before governance becomes a constraint on growth.
Series A/B companies and funded nonprofits often hit the same wall: the board that got you here isn't built for where you're going. Governance gaps slow decisions and hold back the growth you've already earned.
What we help build:
Who this is for:
Series A/B companies and funded nonprofits often hit the same wall: the board that got you here isn't built for where you're going. Governance gaps slow decisions and hold back the growth you've already earned.
What we help build:
- Governance structure and committee design
- Leadership alignment for effective board oversight
- Board development and succession planning
- AI oversight and enterprise risk readiness at the board level
Who this is for:
- Series A/B companies that are professionalizing their boards.
- Funded nonprofits that are strengthening governance infrastructure.
Workshops & Strategy Days
Expertise tailored to your needs, built on 25 years in the room where it happens.
Marketing
Your Marketing Isn't Working On Purpose—And Your Business Is Paying for It
45-min keynote or half-day workshop
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Leadership
Leading Through Tension: The Operational Framework for Feedback, Coaching, Negotiation & Conflict
60-min keynote or full-day workshop
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Board Service
The Invisible Skills of Board Leadership: What They Don't Teach You About Being Effective in the Boardroom
60-min keynote or half-day workshop
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