the point
Content is everything. #BeOnPoint
You've got a great thing going, but you have to back it up with content, content and more content. Moreover, that same content has to demonstrate how awesome you are without really telling people how awesome you are.
Keep in mind that your competition is trying to do the same thing, initiating an epic race of differentiation. But whether you want to be the turtle or the hare, you need high-quality content that ensures your voice is not only heard, but understood by the people who matter to you most. It's a balancing act that requires a well thought out approach, talented writers, and an agile delivery and engagement system for you to become the leader of the pack.
You've got a great thing going, but you have to back it up with content, content and more content. Moreover, that same content has to demonstrate how awesome you are without really telling people how awesome you are.
Keep in mind that your competition is trying to do the same thing, initiating an epic race of differentiation. But whether you want to be the turtle or the hare, you need high-quality content that ensures your voice is not only heard, but understood by the people who matter to you most. It's a balancing act that requires a well thought out approach, talented writers, and an agile delivery and engagement system for you to become the leader of the pack.
the role: content strategist
You need content for every marketing endeavor and it's not so easy to create. We help you figure out what to write, why you should write and how to deploy it. From writing it ourselves to curating and recycling existing content to persuading your subject matter experts into becoming notable authors, we'll devise a content strategy to support your revenue goals and corral the resources to get it done.
the plan: content strategy
First you need a full scale content strategy that is scalable given your resources and business objectives. By the time we're done, you'll be armed with a executable game plan that meets your revenue goals and thought leadership objectives.
- full scale content audit: Kaye Media will help you not only determine what you have, but also if it's good enough to drive a conversion or peak interest.
- content roadmap: All content should have a purpose. Kaye Media will help map each content piece to your buying cycle, sales cycle, and overall communication stream.
- resourcing: You have a ton of internal experts who don't have a lot of extra time. Kaye Media will rally the troops, extract intel and develop meaningful content in the appropriate voice. And if you're an army of one, we'll get you suited up like the Dark Knight.
the deliverable: content library
Get high quality content that will maximize your thought leadership, demand generation and SEO opportunities. Because that's the point!
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thought leadership articles and blogs
Extend your brand voice in trade publications and important news sites in your industry. Chose your subject matter experts and we'll ghost write articles on your behalf, edit content or come up with original ideas that the publications will be dying to publish.
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whitepapers
Get your thoughts down on paper by creating long-form content that drives your value proposition home. Customers love to consume information to ensure they are properly identifying a problem and validating their decision. This is your chance to help them out by creating meaningful content that drives prospects down the pipeline.
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research reports
Data became very popular when Star Trek: Next Generation debuted, but the premise behind his name is very real. Facts based on verifiable evidence is a very convincing tool to help people understand behaviors and predict outcomes - which is a very smart way of saying that data is the best fortune telling tool we have to date. Get on the bus and turn all that data you are collecting into marketing genius.
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how-to guides
How-to guides or books answer the primordial question - How do I do that? If you can give step-by-step instructions and relate it to your business at the same time, you have a bestseller waiting to happen. Well, you'll probably give it away for free, but you know what we mean.
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case studies
Potential customers love to hear about the challenges facing other companies and how they achieved success with your brand. It's called proof of concept. Whether these stories are branded, unbranded, testimonial based or somewhere in between, Kaye Media will deliver your value proposition through your customer's story. |
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data sheets
Sell sheets, overviews, data sheets. Whatever you call them, sales people love them. It's where you get to list your primary benefits and a few features and functionality. It's the nitty gritty that requires smart details mixed with a dash of marketing copy to make it readable, useful and appealing to your sales people and prospects.
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checklists
Quick, meaningful copy makes for a light read and checklists fit the bill. It's the abridged version of a how-to-guide that people love. Maybe it's our obsession with lists and getting things done, but give the people what they want and create a slew of helpful checklists that they can print off and tack to their corkboards.
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email, landing pages and web copy
The email, landing page and website are the marketing trifecta. All have to work in sync to drive customers to your front door (literally and figuratively).
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Film & Video ServicesFilm and video is an awesome tool to tell your story in a unique way that will attract new customers, woo your existing clients, recruit top talent and share your expertise. We have combined our marketing expertise with Fades 2 Black Media Group, a top film and video production company, to create awe-inspiring experiences that will move your audience to action. Now you can easily create a video content library that rivals the Maester's haven in the Citadel.
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explainer video and demos
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news and product announcements
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Show everyone how awesome you are. Using video to tell your story is just one way you want to can turn prospects into happy zombified customers.
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When you've got news, power your words with fantastic visuals that cut through noisy distractions. It's your time to shine bright like a diamond.
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best practices and how-to video
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success stories
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You're the expert right? Well, don't keep all those smarts to yourself. Show the world just how valuable your are and why they should sign on the dotted line.
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Word gets around fast so make your customers the star of your show by having them sing your praises on camera. For those that may be camera shy, their voiceover will work wonders.
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recruitment and retention
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employee and client training
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Find the best talent by showcasing your company culture and your best work. Plus, it can keep current employees psyched about where they work, especially if they are featured in it.
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Keep those creative juices flowing by using video to spice up your traditional training materials and fire up your audience. We may even be able to revive Candid Camera!
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