the point
If a tree falls in the forest, does it make a sound? #SilenceIsNotGolden
Clichés can be unimaginative until they make perfect sense. Having smart marketers on your side is the single best way you will earn your best customers and maximize your investment. We're the bridge between what the CEO wants and what sales can deliver. If you don't build that bridge, you'll never see your way clear to the other side.
the role: fractional CMO
Fractional CMO, part-time executive, consultant - we go by many names, but the value we provide is the same. When you want to grow your business, you need a seasoned marketing professional who can get the ball rolling fast. You need strategy, execution, a fast learning curve and real results. But you may not need everything all at once. That's why the role of fractional CMO is so valuable. You can iterate your marketing strategy according to growth. So instead of waiting until you've reached certain revenue goals before hiring a marketing guru, you can gain the competitive advantage and lead with marketing from the jump.
the plan: marketing strategy
What's the plan? That's exactly what we lay out for you before we begin. The plan will be iterative. It's just how business works and we're not diehards for a static piece of paper. But we are committed to developing a forward-thinking process that's built off of your company dynamics and puts you on a direct collision path with your goals. Nearly 100% of the time all roads lead to revenue, and we're here to help build the intricate highway that leads to the promise land.
the deliverable: tactical execution
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unveiling your customers
We all need one version of the truth in order to drive revenue. We'll help build a common language between the c-suite, marketing, sales and customer service to devise a strategic framework based on data, rather than conjecture. From there you can show the true impact of your marketing spend on database growth, lead quality, and ultimately sales by using a proven model of success.
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making live connections
In order to be known, you've got to show up in the right places, host your own events, and capture the attention of your most wanted prospects. We can help you engage with your customers and prospects on a more personal level so they walk away with a unique experience that not only bolsters your industry reputation, but simultaneously supports your revenue objectives.
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keeping up with the jones'
As an 'always on' society, it's hard to keep pace. Marketing departments need to designate owners who can be accountable for the key message and build strong strategic plans in conjunction with internal teams to fully realize the potential of this important medium. We can serve as your "Content Strategist" heralding the right resources and people to deliver a social media experience that supports your revenue and thought leadership objectives.
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evaluating the right partners
Channel partners, vendors and other strategic partnerships are all a core part of growing your business. We can help you discern who should handcuff yourself to and how to extract value from the relationship - all from a strategic marketing lens.
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becoming a people person
Sometimes you just need help making the right decision. We help clients build marketing teams and hire our replacements. We can even help train your existing staff to take over for us. While our goal is to build a long term relationship with you, we understand that the time will come when having in-house marketing resources makes better business sense. But like an old flame, your love for us will never burn out. We'll be there if and when you need us again.
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